CIRCUIT (2018/19)
Happens under the hood so you can unwind!
A holistic system that provides unconcerned, seamless, and personalized road trips with your premium electric sports car.

Challenge

Porsche enters the electric vehicle market for the first time with the release of the Taycan. It marks a shift, making the user experience almost as important as vehicle technology. Therefore, the following challenge was posed:
How might we delight customers of an electric Porsche sports car by providing them a seamless user experience?

CIRCUIT Planning

CIRCUIT Planning plans the road trip for and with the user.

CIRCUIT In-Car Navigation

CIRCUIT In-Car Navigation navigates the user through his trip and provides helpful information along the way and upon arrival at the point of interest.

Solution

CIRCUIT inspires to plan a road trip by providing a recommendation that fits the users’ individual preferences. The app undertakes all the necessary steps to finalize planning, like making reservations for a table or finding charging stations. Until the trip starts, it takes care of everything and keeps users notified, e.g., with booking confirmations. During the journey, CIRCUIT transfers all trip-related information onto the in-car entertainment system and provides related information about the highlights of the tour. After a perfect trip, CIRCUIT offers a memory function that holds pictures of the trip and driving statistics.

Impact

The reduction of time needed to plan a road trip encourages the users to use their electric vehicles more often and to discover new roads and locations. The automatic inclusion of charging points together with points of interest eliminates range fear and useless time at charging stations. The memory function gives the users an easy way to share their past road trips with friends, advertising the Porsche experience and increasing brand loyalty.

Read more about the project's impact from the liaison's perspective in this article published by Porsche AG on Medium.

The Team

Students and liaisons satisfied after a successful final presentation in Rorschach, Switzerland.

Student Team

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